Time is a very important factor for every industry and trends change in days. The article is based on the recent trends of online shopping especially in UK. The business technique of e-commerce is growing at a fast rate, so online stores need to adapt the trends with the time.
The period of recession is causing problems, but on the other hand it is creating growth opportunities for some industries like e-commerce. With the increase of competitors, you need to keep yourself updated with the trends of online shopping.
Online shopping is becoming more and more popular, as it saves time, money, fuel, etc. According to an internet research, if the price of fuel and gas goes up in UK then there are chances that more than 52% of the population will divert towards online stores.
It is observed that online shoppers are well-educated and the rise in their education level also increases the online shopping rates. Buyers want a safe and secure transaction with online stores, so they go for the best. For the same reason, they carefully go through the websites and look for best deals to be delivered at their doorsteps on time.
The number of people is decreasing in the traditional stores and increasing in the online stores. With regard to the growth, people are still concerned about the fraudulent stores and theft risks. Based on a study, new trends are gaining success and are much safer for online shopping. They are:
· More improved websites of online stores have been developed, keeping in mind the slow internet connections. Some require good internet connections too due to the high graphics and tagging systems introduced by the companies.
· Some people still prefer traditional shopping experiences, as they can view and hold the product from every angle before buying. For the same reason, now online stores are also uploading related product videos.
· Companies are integrating with social networking websites to target their potential customers. They are now advertising there and also sign up for various social communities.
· You may have seen that many websites are launching their mobile versions especially social networking companies. Online stores are also going the same way and developing their mobile versions as people who cannot stay at home or office, prefer to keep their Smartphone with them all the time and purchase online.
· Cash-on-delivery is a competitive technique that now companies are adapting on Online Shopping for the customer’s satisfaction and trust.
As a boom is seen in the e-commerce industry, so several countries like China and India are also growing slowly and have limited their online services to major cities for now. Online stores in UK are putting extra effort to make shopping easy and safer for the buyers. Stores like John Lewis, Amazon and Argos are also implementing some of the above trends to benefit their e-buyers and make them understand why it is better to go for online shopping.
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