Nike Company Always Makes Customers’ Needs As Its Goals

In the beginning, Nike company was a small one, while more than one hundred years later, it has developed a lot, and now, a well-known one. As to the first Nike brand, it should be Nike Air. This brand is the innovation of Nike Company. In fact, the Nike Air shoes are favored by people form all corners of the world. To satisfy different needs of people for this popular brand, Nike company has offered various products which cover nearly all areas like shoes, clothing, etc. Also Nike company provides the customers with unique shoes aimed at different kinds of sports like basketball, football, and others. To sum up, to satisfy the needs of customers, and to get its products sell well, these are Nike's goals.
Customers often make their choices according to their practical uses. According to the statistics, to judge whether to buy a pair of shoes, people normally consider the following elements, that is, comfortable, fashionable, and special. Comfortable comes to the first element for a consumer, and the uniqueness is the second thing, for different players, they can choose different shoes to suit them. That is, when a player plays football, he or she can wear Nike football shoes; when playing basketball, Nike NBA shoes are waiting to be chosen; while for skateboarding sports, Nike SB can satisfy you.
In addition, inside the Nike shies, the latest technology is applied. This also should be the trait of Nike shoes. For instance, the Nike+iPod shoes are designed with a sensor inside their soles which can be used for checking your status when running. Besides, your running time, running distance, as well as your burned calories all can be memorized by the iPod. Music is also available from the iPod. You can control this in the course of running. To begin with your running, a pleasant and slow song is wise, later when the fast paced pop music comes to your ear, you know that the five minutes used for warming up is enough and you should start to run! Aspire to burn more calories? Rock music can satisfy you! Later, you may run or jog again at a common speed, thus, you can set the Nike+iPod back to the pop music.
Like the above sensor, Nike Shox is also a well-known Nike technology. With this technology, the midsoles of these shoes are made of the small hollow column of the Shox. The main material of Nike Shox shoes is rubber. For the Shox, it can be endowed with many styles. While in Nike Shox shoes, it appears by form of four circular columns. By statistics, the first time for the use of the Shox technology should be in late 2000.
Nike company also take the needs of women into consideration to develop itself. We all know that women has taken up a main part of the market. Thus Nike Company offers various shoes to attract female customers.