Nike Company Attaches Much Attention to the Materials in Its Sneakers

Jan 8
15:43

2012

LIE PLIAN

LIE PLIAN

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Nike shoes have enjoyed a great popularity among all kinds of people from kids to adults in the whole world because they can satisfy their different n...

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Nike shoes have enjoyed a great popularity among all kinds of people from kids to adults in the whole world because they can satisfy their different needs with various and high-qualified products. People attach more and more attention to the making process and the materials in Nike shoes. Generally speaking,Nike Company Attaches Much Attention to the Materials in Its Sneakers Articles people get the answers by product evaluation. Recently, the idea of health materials are advocated to make shoes. Then how about Nike shoes? Learn about the manufacturing process of Nike shoes, then you will get it.
With the main headquarter in Beaverton, Oregon, Nike Company doesn't produce its shoes which are available all around the world in factories in the United States but in hundreds of factories in the whole world. The factories located in China, Vietnam and Indonesia are the largest producers of Nike shoes and Nike Company also has other factories in dozens of countries like Malaysia, Pakistan, India and Thailand.
generally, shoes mainly consist of three parts, namely, the upper which is the top of shoes, the midsole which give cushion and protection to feet, and the outsole or the sole in customers' words. Then the manufacturing process of all sports shoes are carried out from the above three parts. As a matter of fact, because different brands and types of shoes choose different materials in the making process of the three parts, then the shoes appear in corresponding kinds or designs. Nike is also not an exception.
Nike shoes usually adopt the combination of materials in the making of their midsoles like polyurethane, Phylon, Phylite (a combination of Phylon and rubber), and EVA (a flexible, foam-like material).
The synthetic rubber compounds are applied as the materials' in the outsole.
Nike shoes can be regarded as the unique ones among all other sports shoes because it usually costs about three years to make a new type of these shoes in the experimenting and designing their process. Nevertheless, anyway, Nike Company's accomplishments deserve its pains. That is, it has introduced the midsole cushioning system, and its Nike Air shoes sell rather well, moreover, it has brought revolutions in the sports shoes industry.
To transfer its idea, Nike Company also make efforts in the design of the name for its shoes. For example, Nike Trainers shoes, a special type aimed at trainers. These shoes choose the unique materials in its design which can create high speed and help the trainers to show the best physical condition. These shoes also can make the trainers conduct the training for long time with producing less physical exertion. Maybe here, the essence of "Just Do It" can be illustrated.