Nike Says-Just Do It ! And We Listen

The saying "Just Do It" seems to be known universally. It is one of the most effective advertising messages ever created. You have to wonder how they accomplished this. Even ages later thinking about that phrase makes me want to jump up and go running in the rain more than anything else.

Nike had plenty of money to work with. You can't deny that was helpful in running this campaign. It is not the most important factor though. If it was then other companies that have tons more dough than Nike would have a campaign that was just as good. Nike used a really good idea and repeated it a whole lot, to say it bluntly.

Repetition is one of the biggest factors in making this type of advertising successful.  Now surely if you spoke to an advertising person, they would tell you that you had to spend a bundle to have that sort of impact, but the truth of the matter is that you just need to figure out something simple that you can associate with your business and make people take notice.

It may be an advertising campaign, slogan or logo, but if you are creative and can land on that certain something and promote it a lot, then it will work.  Logos work really well for this purpose, because people don't even have to read the words to know that is an advertisement for your business, they just learn to associate that symbol with your business.  Come up with a unique, yet simple logo, to promote your business and you will be on the right track.

Once you settle on the perfect idea, you have to go crazy with it. Do the same thing that Nike did. The swoosh symbol goes on absolutely everything that they sell. You can put yours on all your things too. Whatever you use to package goods to leave the store whether boxes or bags, it should have it. Put it on the uniform, on the receipt, absolutely anything, just like Nike.