My past articles have hopefully given you some ideas on how to make your online registration campaign a successful one. Here are 3 more 'quick tips' to help your event be a great success.
1. Recruit Testers to Break your Registration
Fully test your registration pages before going live with them. It is much easier to spend the time up front than to have the hassles and embarrassment of a misaligned registration form. Sometimes you can just be too close to it and need another set of eyes to do an adequate job of testing.
The more testing you do, the smoother everything will go. Rehearse the registration while it is still in testing mode with several people in your organization. Ask the tech support advisors of your online registration provider to test it for you. Their expertise in event setup will ensure you're getting the most out of the application.
2. Bring Back the People Who Abandon
Some systems are able to automatically email people who came to register and never finished. This email should ask if they had any questions or problems. This gives you an opportunity to be proactive in helping people complete their registrations, thereby increasing your registration numbers.
Some systems will give you the option of running a report on people who did not finish their registration. You can then use this list to send emails manually, and personally address every situation.
3. Talk to Attendees After the Event
Post-event follow up is so often overlooked. You can stand above the crowd by doing a post-event follow-up email and/or survey. Thank your attendees, ask them what they liked about the event, and what they thought could be done better.
Some online registration systems can automate that process too. For example, set the system to automatically send out personalized emails with a survey link one week after the event is over.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
