Keeping your events fresh and interesting can be a major sticking point. Make the process easier by taking inspiration from the people who know what your attendees want: your attendees.
Get More Information by Asking for it
Ask your registrants more questions than their contact information, meal preferences, and credit card numbers. Learn more about them; their expectations for the event, their views and experience on topics related to the event, and their demographic data. Your registrants will feel the event will be more tailored to meet their needs. You can actually use the information to make the event more relevant.
Some Example Questions Are:
You could use this information to improve the event, promote it, track marketing efforts, gather aggregate data to share with all attendees, and pump up aspects that people are really looking forward to.
Some online registration systems will enable you to add custom questions like these to your registration pages. They may also output the responses into a nice, neat format for you as well.
Online registration systems are powerful data-gathering tools, so use them to your advantage.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.