Bill Flagg

Online Registration Success: Fulfill Their Desire to Buy

So you've captured your audience, they are well informed on your event, they are looking forward to attending, they are interested in what you're doing, so what's the next step? Make sure all of your attendees are getting as much as they want from this event by offering extra materials on your registration page.

Extras Can Make all the Difference

Give your registrants the opportunity to buy more than just an event registration. Your registrants are already in the buying mood, so now is the time to offer them additional value.

Some of your registrants will want pre-event items like white papers, or to order your speakers' books. Some will want post-event items like t-shirts, audio CDs, or autographed books from your speakers. Whatever the need, try to make an item available to fulfill it. If you are a charity, this is a great opportunity to ask for a donation.

Online Functionality Makes it Easy

With an online registration system, you can offer your registrants additional value (with very little additional effort) as they are going through the registration process. Since the ordering and processing infrastructure is already in place, additional set up is not required, outside of adding a checkbox and a description.

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