Bill Flagg

Online Registration Success: Give Access to Detail

Do you find people are abandoning their registrations part-way through? The solution may lie in how much detail you are giving up front.

Why are people jumping ship?

One reason people abandon their registration is because they want to learn more before buying. You could have the best speakers in the world at your event, the most cutting edge training, the best and brightest attendees, but if no one knows about any of that then potential registrants will have trouble justifying spending their time and money. Remember, your objective in online registrations is to make it as easy as possible for someone to find you, decide on your event, make a payment, and get all the information they need to attend.

What do my registrants need?

Having links from the registration pages to more detailed pages (either on the registration system or to your website) is very important. It enables the registrant to open secondary windows, get more information, and then come back to finish their registration. It takes very little time and effort to click a link and read more information in a new window, so that is a great first line of defense in terms of getting registrations completed. You may also want to encourage people to call you while they are registering, so they can get answers right away and finish their registration right then and there.

Lack of information is just another hurdle that you need to make as low as possible for your attendees.

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