Do you find people are abandoning their registrations part-way through? The solution may lie in how much detail you are giving up front.
Why are people jumping ship?
One reason people abandon their registration is because they want to learn more before buying. You could have the best speakers in the world at your event, the most cutting edge training, the best and brightest attendees, but if no one knows about any of that then potential registrants will have trouble justifying spending their time and money. Remember, your objective in online registrations is to make it as easy as possible for someone to find you, decide on your event, make a payment, and get all the information they need to attend.
What do my registrants need?
Having links from the registration pages to more detailed pages (either on the registration system or to your website) is very important. It enables the registrant to open secondary windows, get more information, and then come back to finish their registration. It takes very little time and effort to click a link and read more information in a new window, so that is a great first line of defense in terms of getting registrations completed. You may also want to encourage people to call you while they are registering, so they can get answers right away and finish their registration right then and there.
Lack of information is just another hurdle that you need to make as low as possible for your attendees.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
