By now your prospective attendees know who you are, they know what your event is all about and they want to attend. Don't send your prospects running by sending them to what is obviously someone else's website.
'Integrated' means 'Easy'
In one of my previous articles I wrote about making it easy for your prospects to register with you. One major part of making your registration process easier on your registrants is to blur the line between your business, your promotional materials, and the registration system itself. Integrate your registration system into your business.
Where does that link go?
With some online registration services, your attendees click from your site to your registration provider's site. This has the potential to be confusing to your attendees and may make them uncomfortable sharing their contact and credit card information. Your prospects have become accustomed to the look and feel of your business or your promotional materials; don't eliminate that trust by abruptly introducing a third party.
What can I do to put my prospects at ease?
You can avoid confusing your attendees by matching the border, headings, and font colors on the registration pages to your site's theme. A good registration provider will make this a standard configuration. Also, upload your logo into the custom header and/or footer pages. Now when people click to register, they will see your brand, your colors and the familiar ad copy you use.
Why not give your attendees that warm, fuzzy feeling when they register?
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
