It's a step that's easy to forget: you've welcomed your registrants; you've given them details on your event, taken their information, offered them extras, accepted their money and confirmed their registration. But there is still an important step to take: the 'thank you.'
Online Systems Never Forget
With online registration, the system automatically sends out confirmation emails to the registrant. Use this opportunity to help your registrant feel really good about their decision to attend. Write a confirmation email that sincerely thanks them, and gets them even more excited about their registration. Cognitive dissonance frequently occurs after purchasing and can lead to buyer's remorse, so make sure to reinforce your registrant's decision and assure them they are getting a good value for their money.
Spread the Word
Now would also be a great time to remind your registrant to suggest your event to friends and colleagues. In fact, instead of having them forward an email around, add in a form to send an invite to other email addresses. Online registration systems make it easy to get 'word of mouth advertising' from registrants who have already bought in to your event. Make full use of this great functionality.
Making sure your guests feel good from the moment they step into your registration page to the moment they leave is important in maintaining your image as a trustworthy and valuable resource.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
