With the kind of services that today’s online retailers offer, it becomes imperative to establish a good customer service team. Handling customers from various locations, with entirely different cultural backgrounds, language differences, expectations, etc. can be an overwhelming task.
With the kind of services that today’s online retailers offer, it becomes imperative to establish a good customer service team. Handling customers from various locations, with entirely different cultural backgrounds, language differences, expectations, etc. can be an overwhelming task. The sheer volume of transactions taking place each day on an established ecommerce website makes one’s mind boggle. And establishing a culture within the customer service team to respect a customer’s concern and provide a realistic solution has been a challenge even for the world’s oldest giant corporations, let alone these online retailers which came into existence only a few years back! The customer believes that it’s not just a product you’re selling, but also a long-term experience, which if fails to meet the customer’s exponential expectations, can be detrimental to the company image. This is why customer service serves as the spine of any online retail business, and its importance cannot be underlined enough.
Out of around 10-15 online retailers I’ve personally dealt with, for my online shopping needs, I’ve inevitably had to lodge a complaint or raise a concern to deal with certain circumstances. When you shop online, a huge number of things affect your purchase experience even after you place the order. The delivery timings in case no one is at home, gift wrapping the package, cancelling an order after placed, payments in case of Cash on Delivery, etc. are requirements which crop up every once in a while. Interacting with the customer service team becomes a necessity in such a case. These are contingencies and an online retailer needs to have a team which knows how to handle such cases.
In my experience, I’ve found Pepperfry complaints resolution system better than any other I’ve dealt with. I had ordered certain apparels and home décor items from Pepperfry, and realised only after the order was dispatched, that I wanted the deliveries to be at two separate locations. Some other concerns and complaints cropped up too. The representatives of the company seemed to actually understand my problem and my requirement and resolved it in no time. Their follow up and concern about my request really built a trust that they couldn’t have bought by investing in any ad space. Many companies seem to be following this belief, and that is why the number of online shoppers is increasing by the day.
It is fairly evident that the existence of good customer service is what separates the wheat from the chaff, and this is what will decide the winners from the losers. I believe, issues happen, problems crop up, misunderstandings take place, but how effectively you counter all of these is what really makes the difference and helps you build a brand that people will cherish for years. That’s exactly what happened with my Pepperfry Complaints. They absorbed my issues and made sure to aid me with the simplest of all solutions. Honestly, that’s all that a customer really looks for from the customer service department of any brand. And as a brand, if you’ve given the customer a pleasant shopping experience, he is ought to come back again and not just alone but with many other peers! Like they say, happiness multiplies!
Pepperfry can be visited on http://www.pepperfry.com/
Social Media enthusiasts can visit the Facebook page on this link, https://www.facebook.com/Pepperfry And Twitter page on this link, http://twitter.com/pepperfry
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