Plant extracts industry step into transformation period
In recent years, the traditional export markets of the U.S plant extracts step into the stage of stable development, annual market growth rate is about 5%, in Spain, Mexico and other emerging market for the demand of plant extracts, especially the natural pigment is increasing a lot.
Driven by these markets, plant extracts will maintain a good development trend. While China was recognized as a central player in the health food industry in the world, in next five years, China will become the largest market immediately after the United States health care products industry, in the foreseeable future, Chinese market will have an annual increase of 20% to 30% growth, in 2020 will reach $ 6.59 billion.
However, although in recent years the plant extract industry in China has made considerable progress, but because of the low initial entry barrier and standard, at present, enterprises are still the prevalence of the small-scale, low product innovation ability, the ability to open up the international market is weak and other problems. How to do well in traditional market, ensure product quality while opening up new markets, use the market diversification to promote the sustainable development is the key of businesses increasingly growing and developing need to think.
In 2012, the unanimous choice of the "Natural Extracts Area" as a major highlight of the 12th CPHI worldwide China exhibition, strong attack at the Shanghai New International Expo Center again. In 2012 the natural extracts Area was expanded to the entire E3 Pavilion, brought together nearly 300 internationally renowned enterprises in the industry. Many famous extract suppliers were presenting, showcasing the animal and plant extracts, herbal teas, medicinal plants, traditional pharmaceutical raw materials, functional food, health products and cosmetics raw materials and other products. Unlike in the past, many enterprises is not only regarded the area as platform to show the products, even standing higher than the previous point, use lofty ideas, innovative technology and strategic vision to look at this natural extract feast seriously, in order to further expand their own brand and open up new ways to market.
As the natural plant extract supplier take the mission of producing "green and healthy" raw materials, many companies have the spirit of "health career, people-oriented" lofty concept in their careers. Some suppliers vision is devotion to make the field of global health regimen China famous brand; others suppliers hope to provide our consumers with natural, high-quality, safe blue ocean product; while many other suppliers’ development goals are do the “natural industry leader, achieve in health and future thinkers”. I believe Chinese plant extract industry promoted by those better visions will toward a more vigorous and healthy direction to develop!
At present, Chinese largest plant extracts exporter is United States, almost accounting for 30.06% of the country's total export volume, followed by is Europe, which accounts for 21.82%, again is Japan, accounting for 16.86%. The plant extracts advantage is low cost of plant operations, rich plant extracts resources. In recent years, the trend of global population aging and the demands for plant extracts will provide better opportunities for plant extracts developing.
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