The Synergy of Print and Digital: A Boon for Apartment Hunters

The Evolution of Apartment Searching

Lansing, Michigan: A New Frontier for ForRent.com-The Magazine

In November 2008, For Rent Media Solutions™, a prominent name in apartment search resources, extended its reach to Lansing, Michigan, with the launch of ForRent.com™-The Magazine. Recognizing Lansing's potential with over half a million residents and 35,700 residential units, the magazine aims to connect apartment seekers with their ideal homes. Each edition features a selection of available apartments, complete with ForRent.com® URLs for easy online access.

Distribution and Accessibility

ForRent.com-The Magazine has a monthly circulation of 15,000 copies, distributed across more than 500 retail locations in the greater Lansing/Jackson area. The magazine's presence in local eateries, colleges, gas stations, and prominent retail chains like Meijer®, 7-Eleven®, Rite Aid®, K-Mart™, Kroger®, and Walgreens® ensures it reaches a wide audience.

For inquiries about ForRent.com-The Magazine, Carla Cantu, the general sales manager, can be contacted at carla.cantu@forrent.com.

For Rent Media Solutions™: Bridging the Gap Between Print and Digital

Headquartered in Norfolk, Virginia, For Rent Media Solutions is a division of Dominion Enterprises. It stands as a multifaceted platform for apartment seekers, property managers, and owners, delivering quality products, exceptional customer service, and measurable outcomes. The company boasts a portfolio of 98 magazines, including specialized publications like After 55™ Housing & Resource Guide and Apartamentos Para Rentar®.

For Rent Media Solutions also operates several websites, including ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. These platforms offer a vast selection of over 50,000 apartment listings nationwide, catering to various housing needs.

About Dominion Enterprises

Dominion Enterprises, part of Landmark Media Enterprises, LLC, is a powerhouse in marketing services for the automotive, real estate, apartment, recruitment, and marine industries. The company's suite of offerings includes internet marketing, website design, lead generation, CRM, and data services. With a robust online presence through 40+ websites attracting 16.7 million unique monthly visitors and a print circulation of 4.3 million across 450+ magazines, Dominion Enterprises is a leader in its field. The company is based in Norfolk, Virginia, with a workforce of 5,400 employees and annual revenues surpassing $946 million. More information can be found at Dominion Enterprises.

Interesting Stats and Trends in Apartment Hunting

While the article focuses on the synergy of print and digital media in apartment hunting, there are several noteworthy trends and statistics in the housing market that are often overlooked:

• According to a 2021 report by the National Multifamily Housing Council (NMHC), 37% of renters prefer to use a combination of online and print resources when searching for an apartment.
• A study by RentCafe revealed that 83% of apartment seekers rely on online reviews and ratings before making a decision, highlighting the importance of digital presence for apartment communities.
• The same RentCafe study found that high-quality photos and virtual tours significantly influence potential renters, with 72% stating that such features can sway their choice of an apartment.

These statistics underscore the importance of a dual approach in reaching apartment seekers and the ongoing relevance of print media as a valuable component of a comprehensive marketing strategy.