Product Packaging Design for Surefire Success

Packaging design is the 3rd largest industry around the world. It’s estimated that there’re 350 billion brand packages which comprise of the small product in medication to super sacks used that are used to carry lots of money and which can withstand stiff transport. Attractiveness is a very easy concept, but hard to implement. Depending on the brand, the packaging design has to match the shape, size and color scheme to name a few. You also have to consider where on the retail store it would belong. Will it be stored on an actual shelf? Attractiveness is relative; however packaging design can be designed to deem the aesthetic sensibilities and common taste of the majority.Consider what product packaging design solution does to your brand:• Most vitally, packaging design identifies your brand.• Packaging design communicates with the shopper and presents a picture, displays the brand and also gives instructions for its use.• Packaging design distinguishes your brand from your competitor's in its color, design, and shape.• Packaging is your promotional advertisement for your brand. It is the last thing the shopper sees about your brand before making a decision to buy it.To see how essential product packaging design is, take the case of Dubai Packaging Company which is producing a line of packaging products. Even though their solutions are of high quality, their initial packaging design is not impressive. Generally product packaging works out to ten percent of the product retail cost. But this margin would go down or up considering the item you are selling. Electronic and Cosmetic manufacturers may spend up to forty percent or more of the cost of product on packaging design, as would gift products. An attractively packaged item makes all the distinction at the point of sale. The cost and extra care required to produce a fancy package are more than covered via increase in sales. Dubai Packaging Company says, "Packaging may provide shoppers with some sort of incentive and interest that can help get shoppers to try it. There is a psychology to a shopper's selection of an item and it depends on item packaging and design”.Brand visibility entrusts to the capability to actually see the brand itself. If it’s possible and it suits with the brand, we like to allow shoppers to see the actually brand instead of just an image of the brand on the packaging design. By enabling the shopper to see the actual brand, the shopper can imagine themselves using the brand growing the likelihood of a purchase.