Promote Your Business With Leaflet Printing

One of the best ways to promote your retail establishment is through printed media. And leaflet printing, with its reasonable price is a rather cost effective way to bring customers to your door. Unlike newspaper ads where you have limited control, leaflets can be designed exactly to your desires and specifications. Equally important, they can be given straight into the hands of targeted customers, thus making sure they receive and look at your advertisement. So, it comes as no surprise that demand for leaflet printing has been steadily gaining steam as an increasing number of retailers find it very rewarding. But there are number of little tricks and tweaks store owners can use to make the most out of them.

First of all, create a catchy leaflet. Those that take your leaflet will spend but a split second to look it over. In that moment you want to grab their attention. Thus, small letters, numbers and fonts that are hard to read are certainly not preferred. Use engaging colours that will draw a potential customers attention. And don’t forget graphics, as it is true what they say that a picture is worth a thousand words. Thus, you do not need to limit yourself to one side of leaflet. You can also experiment with those that are folded as they might have more appeal for promoting certain types of establishments like restaurants and bars.

Further, think of all the places you can give out leaflets. Most retailers decide to give them out near their stores. But that is only targeting traffic that is already passing next to your store and that you will be able to entice by your window display and advertisements. Leaflets are better effective at street corners and major walking routes. There you can divert to your store those consumers that may be actually going somewhere else. Also, depending on the nature of your retail establishments, it may be smart to give it away at nearby locations where people may be sedentary. So for example, if you have a store that caters to children clothes and toys, parks where they play would be a great place to give them away.

You should also try different styles of promotion and see which one is working best for you. Remember that savings coupons do actually work. Leaflet that points to your current 10 percent off may be interesting, yet people that receive a coupon for £10 off that can be applied on any purchases over £100 may be more inclined to save that leaflet, treat it as it is real money and then come to your store to cash it in.

But most importantly, believe in yourself since with so many possible options and the low cost of leaflet printing, you will certainly find one that will bring more customers and sales to your store.