Promotional Mouse Mats

But producing promotional mouse mats that grab attention and do not get drowned out by the masses of other corporate mouse mats out there can be a difficult marketing challenge in and of itself.  The key is not just to convince people to take one of your mouse mats, but to make people want to use your promotional mouse mats instead of the one they currently have. 

Producing an eye-catching and attractive mouse mat goes beyond just good graphic design.  Sure, a good graphic will make people pick one of your promotional mouse mats up out of a bunch of them, but it will seldom be enough to make them want to take it home and use it.  If you do get someone to take home and use one of your promotional mouse mats, then it is like having a permanent billboard up in that person’s home for months!  It might be ages before that person needs your products, but when they do they can just lift up their mouse and give you a call. 

This definitely beats response rates from marketing strategies like direct mail and telemarketing.  These approaches are easy for consumers to ignore, and direct mailers tend to be thrown away without ever being opened.  When potential customers choose to take home one of your custom mouse mats, they are far more likely to respond to your advertisement because they sought out your brand in the first place.  Unfortunately, your promotional mouse mats are only one of literally millions of mats out there, so how do you make yours stand out?

The simple answer is to spend money on them.  Marketing should be your largest expense if you are focused on growth, and paying a few hundred dollars extra to have your promotional mouse mats done in a brand-specific shape, or to have a comfortable gel wrist pad put on, is an excellent investment.  These will make people see your mouse mats first as a useful product, and then as an advertising gimmick.  Customers are prepared to tolerate an advertisement if the product it is on serves a useful purpose or is unique – and having your ads tolerated by consumers is the only foot in the door you will ever need!

So promotional mouse mats are an excellent way to draw in more business, but you have to make sure yours stand out.  Spend the money and make your mouse mats interesting, unique products that bear your brand rather than a piece of advertising that also works as a mouse mat.  If you give out above-average quality promotional mouse mats at a trade show or with your product it will dramatically improve your potential customers’ opinion of what your company can do for them.

More information about promotional items and promotional gifts can be found online by searching for the leading online suppliers of promotional products. You can tap into their wealth of experience to ensure that you have the perfect promotional gift or business gift to promote your business.