Promotional Products and Why You Need Them

If you've exhausted creative ideas to advertise your business without delving into the world of promotional products, you could be missing out on one of the best avenues to success. Whether you're giving things away at a trade show, sponsoring an event, or selling items through an online gift shop, these branded items make a big difference in how your company is perceived by the buying public. Even if the bulk of your revenue comes from business-to-business sales, there is a place for this form of advertising in your strategy. Here are some of the benefits of going this route.

Brand Recognition

Go to any business seminar and one of the biggest concepts they will hammer home is the importance of brand recognition. It is the reason you still see millions of dollars spent every year on advertising on high profile television shows. It is why you still see a brand like McDonald's go out of its way to spend ridiculous sums of money to advertise. Do you really think anyone doesn't know what McDonald's is? Of course not. That's not the point. The point is to keep your brand viable and on the tongues of your potential customers. Giving away promotional products goes to that end.

Favorability

Every time you give away promotional products, you're raising your brand's favorability rating in the minds of your customers. Who doesn't like getting something for free? If it's something actually usable, they will see your brand and your business name every time they use that pen or wear that shirt. Not only that, but anyone who does so serves as a walking billboard for your company. Bigger brands can even get their customers to pay them for the privilege of walking around with their name printed on their chest. While you may not quite be at that point, giving away shirts and other promotional products can certainly turn the tide of opinion.

It's Cheap

Depending on which promotional products you choose to invest in, you'll probably find that you're going to spend a lot less money on giveaways than you would have on buying a newspaper ad, a spot on television, or even -- in some cases -- a pop up ad on a website. But that's not the best part. The best part is that many studies have shown that up to 60% of those who were given a product for free will come back and spend money at that business. Find another method of advertising that has that kind of success rate and you're guaranteed to spend a lot more for it.