Maria Hebda

Publishing an Ezine: Why bother?

Wouldn't you love to know that your clients and prospective clients were eagerly waiting to hear from you because you always have something valuable to share with them? Imagine how that would influence them when they found themselves looking for a career services professional because they know, like and trust you as a viable resource.

Here are the Top 5 reasons that I suggest you publish an ezine:

1. Staying in touch with your clients and prospective clients shows them you care about cultivating a relationship with them and that you have their interests at heart.

2. An ezine is a simple and straightforward way to systematically deliver free and valuable information to your clients and prospective clients.

3. A well-written ezine increases your credibility as a career expert.

4. A consistently delivered ezine demonstrates your professionalism.

5. An ezine is a low-pressure way to remind your clients and prospective clients that you're there to serve them when they need you.

What's stopping you from publishing your own ezine?

* You don't think you have enough time to put it together. An ezine doesn't have to have different sections or a full-length article. It can be as simple as a tip of the week.

* You don't know what you would write about or you're not confident in your writing skills. Consider working with a professional editor or ghostwriter who can take your thoughts and ideas and put them into words for you (I recommend Linda Dessau of www.youtalk-iwrite.com).

* You're not technically savvy and you don't know how you would manage an email list or deliver your ezine. Hand this project over to a virtual assistant (VA) who is familiar with email broadcasting services such as AWeber, ConstantContact or 1ShoppingCart. To find a VA, contact the International Virtual Assistants Association.

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