Put Mobile Marketing to Work for your Dollar Store Business

Although customers still take the time to research businesses on the internet, they no longer have to do so from their computers.  With more and more mobile surfers coming online nowadays, your dollar store business is really missing out if it is not using mobile marketing. 

One of the main things you need to do as far as mobile marketing is concerned is to setup a mobile website.  You cannot rely on people surfing on mobile devices to navigate your main company's website with ease.  A mobile site designed especially for viewing on those smaller screens will definitely be more convenient for them.

Your mobile site will definitely need to include useful information about your dollar store business such as contact information, physical address, and operating hours.  It is also a good idea to put pictures of your inventory so customers can view it on their phones.  A mailing list would also allow you to stay in contact with customers.

Social media networks are huge nowadays too, so you would also want to incorporate Facebook, Twitter, and other networks into your mobile marketing efforts.  You want your customers to spread the word about your dollar business, and social networks give them a convenient way to do so.  Really savvy business owners are also offering their customers special deals or prizes for sharing, liking, or re-Tweeting on these networks.

As mentioned earlier, you will want to have a mailing list on your mobile and traditional websites.  You may also want to start an SMS list so you can send announcements or coupons right to customers' phones.  This is a highly effective and targeted form of advertising that should help increase sales for your dollar business.

Another important reason to market directly to customers on their mobile devices is that it helps build a more intimate relationship with them.  This will go a long way towards building customer loyalty.  You will need to work on building as many subscribers as you possibly can.  Advertise your SMS list using signs in your store, flyers, and advertisements on the TV and radio.

Your dollar business can also benefit from using QR codes.  Customers who have smartphones can scan the codes in order to receive coupons or something.  Also, you can have them taken directly to your mobile website upon scanning a QR code.

Mobile marketing can have a huge effect on your dollar store business.  Start putting it to work for your business today.