Multilevel Marketing in a form of marketing wherein the sales force receives a compensation for both the sales they generate as well as the sales generated by the people the recruit.
This form of marketing creates a downward network of distributors, while forming multiple levels of remuneration. Although highly controversial, this method has been gaining immense popularity thanks to companies like Qnet. With more and more people indulging in this form of direct selling, it is safe to say that MLM is here to stay.
Qnet was established in 1998, as a main subsidiary of the QI Group of Companies, in Hong Kong. Today it has a presence in over 30 countries through branch offices and independent representatives. Most popular in the Asian countries, this MLM Company has taken direct selling to a whole new level, creating a phenomenon of its own. Today they have their own training wing; the V as well as the RHYTHM foundation which is part of their Corporate Social Responsibility (CSR) initiative. One of their founders Donna Marie Imson is a well known name in the marketing industry and is eminent speaker. Over the years they have trained millions of members and grown into an international recognized and celebrated marketing empire. Their products are known for their quality, variety and customer friendly prices.
The company focuses on two aspects of multilevel marketing; legal pyramid selling and referral marketing. A person who wants to become an Independent Representative (IR) for the company has to first register with them for which he invests a certain fee. Once this is done he goes onto sell their products along with finding people like him who would like to work with the company. For every person he recruits, he is given certain compensation and this compensation continues with every sale made by the recruited individual or individuals as the case may be. This compensation is given over and above what he receives for the sales he makes under his own accord. Thus we can see that the initial fee can be recovered in a very short span of time and the amount of money that can be earned is endless.
Qnet is one of the few companies that have managed to get the formula right when it comes to direct selling. Direct selling is often used as synonym for multilevel marketing when in actuality multilevel marketing is only a part of the direct selling process. Multilevel marketing is popular as it helps a person increase his compensation by bringing in more people to work for the company and in turn increasing the profitability of the company. Many companies and institutions have shunned this way of working, even calling it illegal at times. They believe that this form of marketing focuses more on recruitment and not on the actual sale of the products. However Qnet has been able to successfully prove such critics wrong. With billions of happy and satisfied customers as well as Independent Representatives (IR), they have been shown us that multilevel marketing when done in the right way can prove to be tremendously lucrative.
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