Over the past few weeks, I have read many articles on multilevel marketing. These are largely about the working of the industry and its advantages. Most of the articles have used QNET as a case study.
This is a renowned global direct selling enterprise. It has witnessed a remarkable growth since its inception in 1998. I also read a lot about the factors that lead to the success of such businesses. I came across the word, ‘Personalisation’, which is being incorporated by various industries and companies. This company’s social media presence is noteworthy. They have successfully built a community.
The success of QNET has broken various misconceptions about the world of network marketing. It is just not for housewives, senior citizens and retirees. It is an exciting opportunity, which has been availed by young adults as well. A twenty something friend of mine works in this company. Due to her success, she was able to purchase a property in a prime location in a metropolitan city. The potential of network marketing has been recognized by business magnates like Donald Trump. I was surprised to read that even he owns a network marketing business.
Creativity is essential to survive in the MLM industry. The need of the hour is to stand out and not be a part of the crowd. The novelty of QNET lies in its range of products. They retail various life style products belonging to diverse categories. Their products have successfully enriched the lives of customers. Sophistication is reflected in their products and international standards are followed in terms of quality. For instance, they have introduced Home Pure Water Filtration System that aids in the purification of water.
Evolution lies at the core of this company. They have redefined the multilevel marketing industry with their innovations. I just read a write-up on their blog about the availability of a feature called Virtual Office in various languages. This is an interesting development that will increase their reach. They enjoy a presence in more than thirty countries. Such a system will allow the Independent Representatives to work without facing any language barrier. The company has also introduced a blogger programme, which sounds quite exciting! Welcoming different kinds of opinion is the mark of a great company. Conventions have been crossed by this company. It was very exciting to find out that they are the official partners of the Marussia Virgin Racing F1 team. I cannot imagine any other company achieving such a goal.
Reading about the success story of this company and various individuals has motivated me to get into the challenging world of network marketing. It is a welcome break from the monotony of a usual job and the daily dose of office politics. Working in such a company also strengthens a person’s communication skills. Values like hard work and perseverance are understood, when you have to market products to various kinds of people. It definitely sounds like a great learning opportunity and the thought of earning additional money is very alluring.
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