Networking is often associated with dreaded opt-in mailing lists, endless newsgroups, or virtual meetings with other professionals. However, the essence of networking lies in earning the respect of other businesses and individuals through the value you and your company bring to the table. This article explores the concept of genuine networking, highlighting its importance and providing a practical example of how it works.
When the term networking is mentioned, many people think of opt-in mailing lists, newsgroups, or virtual meetings with other professionals. However, these methods often result in a faceless barrage of ads, with little to no personal connection. While electronic meetings are a step up from these methods, they still fall short of what networking truly entails.
The core of networking is about building relationships and gaining the respect of other businesses and individuals for the value you and your company can provide. It's not about pushing your products or services onto others, but about creating meaningful connections that can lead to mutual benefits.
Consider this scenario: You're at a local health club, a great place to meet potential networking partners. You see Don, a regular at the club who runs a computer repair business for small local businesses. You, on the other hand, are a web designer.
The first step in networking is opening a line of communication. You strike up a casual conversation with Don, eventually asking about his business. You share that you also work with small businesses in the web design field. You ask for his business card and express your willingness to refer your clients to him if they ever need his services.
The key to networking is not expecting immediate returns. You're looking to build a future network contact, not secure your next job. Don and others like him form your genuine network. If the opportunity arises, you'll send work Don's way, knowing from other sources that he's experienced and fair.
Over a year later, your casual conversations with Don at the health club have netted you seven new clients, three of whom Don referred directly, and four who were referred by his referrals. This might seem insignificant, but it's a testament to the power of genuine networking.
In conclusion, genuine networking is about building meaningful relationships and providing value to others. It's not about pushing your products or services onto others, but about creating connections that can lead to mutual benefits. Forbes and Entrepreneur provide more insights into effective networking strategies.
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