Every Door Direct Mail or EDDM printing service is a unique program, which is offered by the Post Office. With the coming of EDDM
To be more precise, EDDM is a kind of specialty printing that ledgers all the specifications and regulations, which is needed to craft an accurate and attractive mailer that is accepted by the post office.
The limitations of EDDM
When it comes to printing abilities, there are endless possibilities in EDDM. The only restrictions that EDDM witnesses are those, which are placed by the post office and for that, you have to follow some permitted direct mail formats. In addition to that, there are some limitations, which will limit the types of mailings that you can send.
Why are numerous customers going with EDDM printing?
Mailing list or address is not required
One of the most intriguing and convenient aspects of EDDM printing is that you don’t have to generate any mailing list or an address. Instead of that, you will be capable of selecting your mailing area by zip code. And the post office will take care of the rest. Usually, they will pre-select the carrier routes and every mailbox in that selected route will receive your piece of the message.
You will get a high-volume access
With EDDM on your side, it will be easier for you to oversaturate your neighbor with your message. They are capable of sending 5000 mails to per zip code per day. Do you want to know the best part? You don’t have to give any hardcore effort to avail the EDDM service. Once you are done with EDDM printing, the post office will take charge from there.
Cost effective compared to traditional postage
Yes, you heard it right. It will take quite a low cost for you if you opt for EDDM instead of traditional postage options. According to the advertisements for the post offices, it will make 50% less money on EDDM compared to traditional postages. Thus, you can to save a reasonable amount of money which you can use on future marketing initiatives.
Oversized options are not an issue
It is a very substantial advantage that you will enjoy while availing the EDDM mailings. You can select larger or oversized pieces, which are not that expensive. Some of the pieces include 8.5x11 brochure printing, postcard printings and tri-fold menus. We already discussed that it is a huge advantage, especially when you are promoting events or special sale.
EDDM will help you to save time
It doesn’t need any permit in case of standard sizes, and the post office takes charge of prep and mail, most of the times. Thus, you can understand that if you avail the EDDM printing service, it will help you save a substantial amount of time.
So, these are the reasons why EDDM printing service is so important for your business.