Reciprocity rule in business and life

We can spot those situations in our everyday's life. When we are giving someone a birthday present we usually don't wait to get something in return but the rule of reciprocity usually works here pretty well - the grantee person feels obliged to give something back. And is happy if we allow to do that.

The same situation is also at the job market: if someone helped us find or get good and well paid job we feel that we have do the same thing in the right time for this person. And no matter in what kind of situation we are we just must help this person. We will feel better as soon as we do that. That's human nature and the way the reciprocity rule works.

Different researches showed that it's worth to give. Not only it brings us pleasure to give something to another person but also because we are being given in the same time. How does it work? If we need something it would be easier to ask that person for a big favor. This rule make people a community. We stick together and give each other things, feelings, thoughts.

The same rule can be find in business. When in example one salesman helps another there is a big chance that they will stick together and hand in hand work as people from different companies but as friends that can count on each other. And if we as a salesman give a person something for free there is a chance that this person will visit our shop and buy something from us.

Living according to this rule we have to remember that we can't force a person to do something back for us or buy something in return for our favor.