Retail-Product Management

A product is manufactured in factory/industry and reach to its end that is consumption. This process called as product life cycle (PLC). In product life cycle a product is passes from various steps that are manufacturing, packaging, whole sales and retailing. Before manufacturing a product first planning done for the product that what product will produce and who are the customers for it and from where raw material will available at the lowest cost of and how much capital will requires to manufacturing to retailing it. Manufacturing of product is process where product is manufactured for consumption. Raw material is main basic need of manufacturing without it how is it possible to produce finished goods.

After manufacturing of product it is time to pack it in various sizes of containers. Packaging is important to improve sales of any product. Packaging provides brand name to product, keep product safe from damage due to transportation from warehouses to retail shops. Packaging provides the description of product that enables customers to know the product before using it. Packaging provides persuade to manufactures and buyers they can easily handle product, ultimately product looks well when it is in arranged that package provides the same. There are some safeties symbols are mention on Packages that enable user or transporter to know that which is the right way to transport. Packages are different types for different products because one type of packages is not suitable for all products we cannot pack liquor in a paper bag same thing is applied for all products.

Wholesale of product means manufacturing industry sale it out to distributors. Distributors purchases huge quantity from manufactures and they are selling little less quantity to retailers. Wholesale is two types. Wholesaler to wholesaler: - In this one wholesaler is become retailer for other one wholesaler buys goods from manufacturer and sale it to other many wholesalers in small quantity. In this buying and selling is not for selling to consumers they purchase for selling it to other retailers. Wholesaler to retailer: - In this wholesaler is selling well to retailers in small quantities. These quantities are more than consumption unit. Retailers will sale it to consumer in small units that are used for consumption. Retailers are small shopkeepers, company outlets and Brand Showrooms they all selling goods for consumption purpose. That is the Product life cycle where product will reach its ends.