Sales Letter Secrets: -You can dramatically Increase Your Marketing Pull and Potential Profit

You see, marketing is an absolute science. It has rules. If you break the rules you will either lose money or become ground breaking. As sexy and exciting as being a “Trailblazer” sounds, it often ends in disaster.
The Golden Rule in marketing is to learn the rules before you ever attempt to break them. Whilst that may not be glamorous – it will make you money.
By applying what you are about to read now, you can dramatically increase your marketing pull and potential profit.

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There are stacks of marketing rules. Every type of ad you run will have its own set of rules you should seek to learn and follow. But these variances are often only slight. The art of copywriting and the ever present human element leave behind a certain predictability that makes marketing so exciting.

Here I will share with you 21 Secrets to Profitable Sales Letters. Mind you, all of these secrets could be easily applied to any form of marketing.

1. Stay away from image ads that fail to make any sort of offer, call to action or extend any real benefits. Image advertising is an “idea” sold to many business owners by media and people who rely on ignorance to accumulate repetitive ad space purchases in the hope that “repetition” will bring more sales.

A crap ad won’t work no matter how many times you show it. Direct response is the ONLY way to go. The purpose of ALL ads for small business owners must be to make money. Period!

Newsflash! If you have your logo in the top half of an ad or sales letter you are selling image – not benefits to your potential customer.

You may be thinking, “Well so many people do it so surely it must hold some water!” Think again! Think about this… you get stuck in a conversation with someone and all they do is talk about them. You become bored stupid in less than 5 minutes. A logo at the top of the page with copy that follows it with that “ME, ME, ME” garbage is as boring to read as it is to listen to.