Sean John Inc.

Sean John Combs, a name popularly associated with hip-hop music has also become more associated with fashion and clothing. This is because of the urban fashion clothing line sean john clothing.

The popularity of the brand was mainly fueled by people that represents the brand. People representing the brand include Combs himself, musicians such as T.I., Fabolous, The Game and Daddy Yankee, athletes including Dwyane Wade and Tristan Sooklal, plus fashion models Tyson Beckford and Kevin Navayne.

Sean John clothing is an urban clothing line founded by Sean John Combs himself in 1998. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.

This success have gained recognition from several award giving bodies. Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.

Sean John Combs have also released a fragrance for men under the same banner. This became the start of a new company in which Sean John called "Sean John Clothing Inc". It is a a clothing and fragrance line owned by hip-hop mogul Sean John Combs and supermarket mogul Ron Burkle.

In November 2008, Combs launched his latest men's perfume under the Sean John brand called "I Am King" dedicated to Barack Obama, Muhammad Ali and Martin Luther King. In his blog he stated: "There is a black president and it's time for there to be a black Bond". In November 2008, he unveiled a new Times Square billboard for the "I Am King" line to replace his iconic Sean John ad. The giant billboard is currently the largest print ad in Times Square.

"I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it." -Sean Combs, Launching of Sean John.