Securing Second- and Third-Round Venture Capital Financing
As your start-up matures, obtaining second- or even third-round funding may allow your business to expand and grow into new opportunities identified after your business was established.
Widget sales are booming Ė the competition is scrambling, demand is up, and the books are finally treading water. Your core management team has big ideas for the future of Widget Inc. Opportunity is abundant; but how will you fund that next big leap?
As your start-up matures, obtaining second- or even third-round funding may allow your business to expand and grow into new opportunities identified after your business was established. If your product or service has proven itself in the marketplace, you may be a candidate for an additional round of funding.
Some possible uses of post start-up funding include:
If your company is struggling to make ends meet, post start-up financing is not an effective way to address red ink.
Consider other methods of debt management such as refinancing, streamlining systems of production, and bootstrapping before looking for additional funding. Investors will not be interested in extending additional funds to companies that have not yet established themselves firmly in the marketplace.
Identifying Post Start-Up Funding Sources
The best source for post start-up funding may be your original investment partner. However, sometimes asking your investor-partner for additional funds can be a lot like asking your parents for a raise in your allowance. Youíre going to have to really prove a need for it, and even then, your original funding source may have woke up on the wrong side of the financial plan.
Should this prove to be the case, there are additional sources to consider, including:
If you developed a list of potential investment partners prior to start-up, renew your contact with these individuals. By telephone or letter, convey the success your product or service has experienced, as well as your purpose for the post start-up funding. With a solid track record in hand, you may be surprised to find how many potential second-round investment partners you have.
In addition, youíll be in a stronger position during the negotiation process, meaning you wonít have to give up as much control to achieve your desired result.
Tips For Maximizing Post Start-Up Funding
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ABOUT THE AUTHOR
Jim D. Ray is a seasoned entrepreneur and president of Web Presence, a national web design firm exclusively serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence web site at: http://www.web-presence.net.