Sell It Faster On eBay

Little known eBay Power Seller strategy for getting more visitors to an auction and increasing the final price.

I'm going to tell you about a approach which you may implement to accomplish three goals critical to "squeezing" the most profit you can get out of your eBay auctions.

1) Learn the uppermost amount your product is likely to get.
2) Double the quantity of visits your auction will receive.
3) Immediately attract zealous buyers to look at your auctions.

Allow me to give you an example of how I implement the "Instant Page Views" approach to accomplish these goals.  Once you see the way I do it, you can be able to easily incorporate this little known approach into your personal eBay auctions.

I ran an auction for a "Deni Scoop-Factory Soft Serve Automatic Ice Cream Maker + FREE Extra Speedee-Freeze Canister."  It was a great little homemade ice cream maker.

I relisted this product because I put it up for auction once before without selling it.  The first time I ran the auction, I started it out with an opening bid of $0.99.  I like to begin my auctions with a modest opening bid to get the maximum number of people viewing them, right when the auctions go live.  This auction got loads of interest.  When it was finally over, my counter indicated I had received one hundred and forty-three hits... really good visibility!

Before I listed the product the first time, I did some research to find out the amount that a soft serve ice cream maker could go for.  That process helped me decide to place a reserve price of $49.99 in the auction.  Whether you use a reserve, or not, you should always utilize an analysis tool to help you determine how to set the price of the items.

The auction completed with a high bid of $42.00, so my reserve was not met and I didn't sell the product.  That didn't make me unhappy, since one of my objectives is to garner the most visitors possible, even taking into account that I do not sell an item the first try.  The more visitors I attract, the more prospects are likely to click over to my "About Me" page, which will lead them to my website.

Because the auction didn't end in a purchase, I listed the item again.  Okay, here's the cool part.  Do you remember that I mentioned the last time I put this product up for auction, it recieved one hundred and forty-three views?  Well, of the total number of people that saw the auction, 4 people bid on the auction 23 times... must have been a mini bidding war going on!  Doesn't it make you wonder if any of these people would jump at a second chance at this product?  Of course they would.  So, being the conscientious eBayer that I am, I decided to inform each of the previous 4 bidders that the product was relisted again.  Here is the exact message I sent them:

-------------------------- Message Start ------------------------

Hi,

A few days ago, you placed a bid on one of the items I was auctioning on Ebay.  The title was "DENI SCOOP FACTORY SOFT SERVE ICE CREAM MAKER."  The product didn't sell because the reserve amount was not met.  I decided to put the product up for auction again, without a reserve this time.  I figured you might want to bid again, since the opening bid is over fifty dollars below the retail price. You can check it out, along with my other auctions by clicking on the following link, or copying the link and pasting it into your browser.

[LINK]

Please let me know if you have any questions.  Best of luck bidding!

Regards,

Scott Douglas
http://www.AuctionAutopilot.com

-------------------------- Message End --------------------------

Can you see the method to my craziness?  First, by listing the auction with a reserve, I made sure the product wouldn't sell for less than the price I first thought was a adequate price.  Second, because my "fair price" was above what the market would tolerate, I relisted the product, with an opening bid ($39.00) close to the high bid of the previous auction ($42.00).  Third, I got in touch with the previous bidders to let them know the product was up for auction again, ensuring "warm" buyers would help start the auction with a bang.  The more visibility you can manufacture for your auctions at the beginning, the more your auctions will be successful.

To summarize the "Instant Page Views" method:

Step 1 - Do your pricing research.

Step 2 - Begin with a low opening bid, with a reserve amount you deem has potential, based on your pricing research.

Step 3 - If your product doesn't sell, relist it.

Step 4 - Contact everyone that made a bid on the previous auction for the product.

Step 4 is mostly the heart of the method.  If you do this one extra step, you will place yourself ahead of ninety-nine percent of all the other eBay sellers.  It only takes a few minutes to send a short "courtesy email" to your previous bidders, but it may pay tremendous dividends.  You will instantly have "warm" buyers viewing your auctions and they will already be predisposed to buy at a high price.  Give it a try for yourself.

Article Tags: Soft Serve

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