Shoppers Judge your Dollar Store Business Based on these Criteria

Owning a dollar store business is a great opportunity to own your own business, be your own boss and potentially make a lot of money. However, in order to be successful, it is critical that you understand the criteria by which shoppers judge your dollar store.

Your Dollar Store Business is Being Judged
Shoppers judge your business based on a number of criteria. Although you are a dollar store, customers are still looking for high quality products. You can fill your store with junk, but no one will buy it. Along with having quality dollar products, customers want a store that is well stocked, filled with the products they are looking for. A dollar store should include an assortment of items, from food and cooking supplies to toys and pet materials. This allows more customers the opportunity to find exactly what it is they are looking for.

A Delightful Store is one that is Organized
All of your items should be well organized and displayed in a friendly, customer focused manner. Customers do not want to dig and search for a product. They want it there where it is easy to access. Creating an attractive display is also more likely to catch their eye.

Location, Location, Location
It is important that your dollar store business be located in a spot that is convenient to customers. The hours must also be accommodating to a variety of schedules. It is good to be open both daytime and nighttime hours to earn more business and give more people the chance to shop.

I‘ve Got to Have It
Impulse items are hated by customers and loved by dollar store owners. These items are located near the cash registers and contain a sampling of items like batteries, candy, lighters, etc. that a customer might not otherwise find. There are also items that might not otherwise be purchased found on the impulse buy section, like playing cards or other novelties. Impulse items can greatly increase your sales.

Keep the Customers Happy
Last, but certainly not least, your store must focus on customer service. Even if you have great items tucked inside your store, customers are not going to keep coming back if the customer service is not up to par. Ensure that you, or your employees, provide professional and courteous service to each and every person who walks through the door, all with a smile on their face. There also needs to be a return policy set for customer shopping. As a dollar store you probably will not want to offer refunds, but you still want to figure out a plan to satisfy customers should a purchase not meet their expectations.