Wouldn't it be just ... to be able to offer ... visitors exactly what they wanted each and ... One of the greatest selling myths is that you only have ... to sell. Even if
Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time?
One of the greatest selling myths is that you only have one product to sell. Even if you have an entire range of products or services or packages – the illusion is still singular.
That however, is not the case. One product or package can easily be turned around to represent over half a dozen products just by utilizing a little creativity.
Let me explain….
Let's say that on your site you advertise an accommodation weekend holiday package for the Friday and Saturday nights. (You might be tempted to think, “I sell accommodation, people either want it or they don't”).
That's great for the 3 out of 10 visitors who want to take a quick holiday weekend, but not for the seven others. Using creativity and by placing additional pages on your site targeting the other visitors you could easily increase your bookings rate by as much as 300 – 400%.
How about offering a Corporate Retreat package? It's the same deal, but maybe with a slightly different hamper – whatever, it's greatly accepted by busy business people looking for that nice relaxing weekend.
What about a Family Fiesta! Same deal once again but offer a movie pass for the kids or tickets to a local tourist attraction.
Parents Pleasure Weekend? Free Babysitting.
Students Study Retreat – Free Internet access.
Wine Lovers Diary – Free bus to local wineries….
See where this goes, it's always the same package, and your goal is to fill beds – all you need to do is add that extra something special.
The key to success here is to offer a completely separate page on your website that targets the marketplace your potential customer is in. If that means having ten pages offering the same deal to ten different types of people (but with different incentive), great – go for it.
The only thing that stops you is your imagination.
And as a final guideline, when you set out each page make sure that both the sales copy and the search engine functionality are also focused towards the individuals target market niche.
That simply means use words that they understand, put forward the benefits that they want to read about. Make sure that the description meta tag is optimized so they read what they want before they click to you on a search.
Make sure the headline grabs them by the neck and reels them in. Also be sure to offer them a “value added” incentive – never a discount. Plus, make sure that you ASK THEM to book with you.
It's really that easy.
P.S. This is probably the shortest article I've ever written before, but there isn't really too much to say. You've got to learn to be creative.
This past week I received by mail an offer to subscribe to a very well known business magazine. I'm still very tempted to order that subscription even though I've never read the magazine before in my life.
Because they are offering a FREE sports watch with every new subscription!
The thing is, I don't need a watch – I've got a beautiful $1000 gold watch sitting on my wrist right now – but I still want to order the subscription.
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