This post will discuss the process of communication, regulation of the promotional activities and even the current trends that are being followed in the advertising and promotions in the various industries. The importance of communications and the development of the online marketing, advertising and promotions would also be analyzed and assessed.
Communication is a process of sharing of the information or knowledge between two or more people with the objective that the receiver for the information will be able to understand it as sent by the sender. It all depends on the effectiveness of the process of communication within the organization that advertising and promotional event would be successful. It is mandatory that the process of communication structured and make the experience of the audience delightful with dimensions of economic, marketing, social and communication successful one. The strategy has to be implemented in such a way that communication is done by interconnecting the audiences and their experiences through media, tools, processes and people. The company should plan out the products and the services promotion through the way of effective communication. The process that applies to advertising and promotion is:
Promotion is said to be a part of the business of marketing. On the other side marketing is said to be a process in which the awareness is being spread in a strategic way for the products and services. Activities for the promotion are linked with the distribution, sales and the focussed groups and the markets. The various ways in which the promotions could be carried out are: sponsorships, advertising, structuring of the staff and face to face promotions etc. The organization of promotion and advertising is not to exchange the work and the activities rather to increase the brand value and image in the market. This also requires arranging for the rewards of the recognition and promotion of the standards and the regulations. It also helps in maintaining the standards for the promotion of the sales and cooperation that exists between the bodies of the advertisements. ICT could also be used by the way of online advertisements, stores and media for the social network and tie up.
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