You need to know when to say no in order to effectively grow your small business. Sometimes, business leaders want to take on every task and satisfy every client. You can't. You at times, need to say NO.
Sometimes it is good to say no. You have limited time and resources, especially as a small business leader. You are already being pulled in what seems to be a million different directions. A great way that you can help yourself is simply by saying “no”. By knowing when to say “no” you are on a path to growing your small business.
Not every client is a good one. Not every project is a good one. It is ok to say no when the situation is not right for all partiers concerned. Admittedly, I have trouble with this concept in my own practice. I want to help my clients and this desire sometimes clouds my better judgment. I will often go the extra mile.
Going that extra mile could make or break you. If you are saying ‘yes’ at the right time, you will impress your clients, win their trust and satisfaction and you will win more and more business. However, if you automatically say ‘yes’ your clients will actually lose respect for you. They will not value your time and their objectives will be less and less focused.
Knowing when to day “no” takes a bit of confidence. If the task is out of scope – say no. If the client request is unreasonable – say no. The client consumer relationship needs to always be mutually beneficial. If it is not – say no.
By knowing when to say “no” you are on the path to growing your small business.
