Learn how to market your business in an economic downturn. Learn cheap marketing skills to keep your business name up front with your clients.
Copyright (c) 2008 Kaye Dennan
When times are tough, and they are right now, it is the aggressive marketer who will win at the end of the day. The beauty of the times that we live in, is the fact that more than ever we can access free marketing. You can market your business through your blog, and any other social site that you may be a member of. Not only that, you can make videos and put them on video sites. You can do all this for free. WOW!
It wasn't so very long ago that to get your business name out there you had to pay for expensive media advertising, and for small business that was crippling. Many business owners did not have the required skills to write good ads and most small business owners did not even know if they got good results, or any results at all, from their hard earned dollars.
The style of marketing that is used today is much more user friendly and generally the public is much more accepting of a lesser standard of marketing from a small business owner. I am not saying that it can be bad, but if there are a few small gliches with grammar or presentation, customers will not be too offended.
MARKET YOUR BUSINESS NOW. If you are experiencing a slight downturn in customer contact (as most business people are), then get on to the computer and connect with new customers. Don't waste time sitting and wondering about it.
Get email addresses of your customers and take the time now, whilst it is a little quiet, and start building your data base for future promoting of your business. Computers are the future, so use your time wisely, NOW.
It is a worn out complaint to say that you don't have time to build a data base. Now is the time. If you have buying customers, there is a good chance that with good customer service, they will buy from you again. It is the customers with money in their pocket that you want!
There is no better time like the present to learn those internet skills and widen your customer base. Writing articles, blogs, and social media are all free ways to market your business. Learn the skills now while you have a bit of time and when trade starts picking up it will be so much easier to keep up with your good work.
FREE SOFTWARE FOR MAKING WEBSITES If you have ever felt that you could not afford to set up a website, think again. Do you realise that you can make your own website for free, by following simple instructions. OK so it might not have all the bells and whistles, but that can come later. It is important for you get known on the internet and create a presence.
Results from marketing over the internet do take a while, but once you have created a presence you will get quite a good following.
More people are staying at home these days as they cannot afford entertainment, so you have a captured audience for your marketing. Now is the time to learn internet skills and grow your business.
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Here are some tips to help you keep your small homebased business on a roll and how to overcome that frustration of not knowing what to do.
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