Did you know that almost 20 to 40 percent of all sales for most of the small and medium business companies come during the last two months of a year? The same pattern is visible in businesses all over the world.
Different societies have various celebrations and holidays in specific months. Almost every organization sells more during that period. Sometimes, business companies keep waiting for the holiday season to arrive. If you never attempted to increase your sales during the holidays in the past, then you should do so now. Here you will learn how to do it.
Read also: https://dribbble.com/shots/10739544-How-to-Use-These-6-Most-Effective-Data-Security-Techniques
The holiday season proves to be exceptionally lucrative for every business organization regardless of its size and expense. According to a report[1] generated in 2018, customers spent over $719 billion during the holidays. As you can understand, the same will happen this year too. The best part is that you will earn more because the experts pointed out that people will spend more money this year. From now on, you shouldn’t consider Black Friday as just a profitable shopping day. You should consider it the day from which the holiday shopping season begins.
Business owners, especially the ones who run small businesses, must use the holidays to their advantage. Those who don’t utilize the holidays would find themselves in a disadvantageous position during the last three months of the year. Here you will learn about a few ways to step your marketing campaign that will help in making more sales and gain more engagement and leads.
Start with email marketing: Some people may say that email marketing isn’t fruitful anymore, but it’s a myth. According to the designers of a renowned small business billing app, email marketing is still worthwhile, especially for small business owners. So, if you wish to increase your holiday sales figures, then you should turn your attention towards boosting your email marketing processes and efforts. The summer and fall are generally perfect for marketing your services to loyal clients while reminding those you didn’t approach in a while, or those who didn’t buy from you for a long time. During the months that lead to Christmas, you should go through the conversion rates of your newsletters to find out more about the types of messages that received the most responses. Furthermore, you need to keep tabs on your social media pages to learn what your customers are talking about and determine where you should concentrate regarding your products and services during the holiday season.
Go mobile: You probably know how more and more shoppers are relying on their mobile devices to gather information about their favorite businesses and buy products or avail services from those companies. According to marketers, more than 3.7 billion people were using mobile devices in July 2019[2]. Basically, more than half the world’s entire population uses smartphones and other mobile gadgets. Understandably, you need to make sure that your business website is mobile-friendly before you consider using the holiday season to your advantage. Apart from that, the creators of an invoice app for small businesses also say that the product and shopping cart pages should be easily visible on the screens of mobile devices. You need to ponder over a few factors such as the loading speed, the size of the buttons and their placements, and the resolutions of images. Every new client will explore your website before they consider visiting your shop. Naturally, you must ensure to make the best possible first impression.
Create giveaways: By giving away branded gifts before holidays, it would be an excellent way to prepare for the approaching season while reminding clients for upcoming sales. When you choose your giveaway items, you should attempt to brainstorm all the products that your clients will be able to keep and use for a long time. Indeed, everyone loves candies, but most people will eat it and then forget about you within a few days. The designers of a Billing Application for Small Business suggest gifting branded magnets, coffee mugs, ornaments, notepads, or something similar. These things tend to remain longer inside homes because they are usable. You should print a batch of gifts that feature your company’s name and dates of important events like holiday sales or parties. You may also think about giving away branded holiday items to shoppers who sign up for your emails or buy goods from your e-commerce site.
Speak to your neighbors: Holiday seasons are the time when people come together, and local shop owners also do the same. Many small business companies even collaborate with their neighboring shops to create fun-filled holiday shopping events for local communities. The designers of the small business billing app suggest you should work with your fellow business owners to plan events that celebrate the season while encouraging residents to shop local products instead of heading to departmental stores.
Frame your website’s content: One of the largest and most profound problems faced by business owners during the holiday season is that they don’t post enough content on their website or social media pages. However, if you’re falling behind, then you shouldn’t worry. You can still create enough email newsletters, blog content, and promotional write-ups during the first few weeks of November. Then again, the sooner you can create your content the better it would be for you. The designers of a highly popular invoice app for small businesses say that consumers expect businesses to put up content themed around all the significant shopping days including Christmas, Thanksgiving, and Black Friday. Content creation allows you to build rapport and engage with the audience through social media marketing and email marketing.
Also Read: https://www.sooperarticles.com/business-articles/manufacturing-articles/powder-metallurgy-market-trends-advantages-disadvantages-1571716.html
One last tip
In the end, you should try to bring your team aboard. None of your holiday sales plans would fall into place if you can’t incorporate your team in the game. Since the last three months are going to keep you busy, you need to prepare your staff members beforehand. Apart from keeping an eye on inventories, the designers of the best Billing Application for Small Business should spend time in training their staff members and assessing their schedules. Unless your workers can’t handle the impending rush, you may think about hiring seasonal or part-time employees.
Recent published articles on CompleteConnection:
https://www.informationweek.com/profile.asp?piddl_userid=383235
https://www.goodreads.com/user/show/75094149-harry-jadon
http://www.divephotoguide.com/user/chrismcdonald
http://forum.submitexpress.com/memberlist.php?mode=viewprofile&u=3599475
https://peatix.com/user/5640707/view
https://forum.cs-cart.com/user/71095-chrismcdonald423/
https://speakerdeck.com/chrismcdonald
https://chrismcdonald.contently.com/
http://www.supportduweb.com/profile-85423.html
https://marketplace.whmcs.com/user/chris6133
https://challenges.openideo.com/profiles/chrismcdonald423
The Ultimate List of Best Guest Posting Sites for Effective Outreach
Guest posting has become an invaluable tool for expanding your online presence, building authority, and reaching a wider audience. It offers a win-win situation by providing valuable content to websites while gaining exposure and backlinks for the author.
Top Social Media Sites for Your Business to Stand Out
Chances are, you are already considering to have a social media presence for your newly-established business - and it is a wise business move! With the rise of technology, social media has progressively become an integral part of everyone’s life.
