Smart Marketing with Brochure Printing

If you have a range of products to market to a wide audience, then providing a brochure for your potential customers could certainly help increase sales. Brochures of all shapes and sizes are frequently posted through my letterbox, and although they are generally considered as junk mail, I can't help but have a quick flick through each end every one of them before putting them in the recycling. And on the odd occasion I’ve even made a purchase.

Brochures of A5 size are an excellent size for a catalogue as they will fit through most letter boxes and are light enough to not incur additional postage costs. They can be printed on a variety of paper types depending on the image you want to present to your potential customers; for example, heavy weight full colour brochure printing on matt paper presents a classy and confident image, whereas lightweight glossy paper is more often used at the bargain basement end of brochure printing.

A brochure can have as few as four pages and as many as thirty, forty, even fifty pages if you have a large product base. But brochures are not just for catalogue shopping as individual products, even concepts, political campaigns and even instruction manuals can be printed, promoted or marketed using brochure printing. Unlike a flyer or a leaflet, a brochure with its multiple pages can be highly explanatory, incredibly in depth or discuss a variety of points of view at length.

If your brochure is intended for a mail order product catalogue then you could include, in addition to providing details for telephone or online orders, an order form for orders made via the postal service. This may seem a little old fashioned, however there are a lot of people out there who prefer to order goods they way they are used to, so when faced with only the option of telephone and online orders, you may lose out.

In today's world where seemingly everything revolves around the internet, providing a good old brochure will cater for the many thousands of potential customers who do not use the internet. It's hard to imagine but those people do exist. The key to marketing is getting your product out to as many people as possible, so by promoting your products in a variety of media, including online and in print is a cost effective method of promoting your products to a broad audience; which is the smart way of marketing your products.