New business owners are faced with all kinds of challenges. One of the biggest is getting the word out about their products and services. One economical but highly impactful advertising tool to invest in is business promotional gifts.
New business owners are faced with all kinds of challenges. One of the biggest is getting the word out about their products and services. Advertising can be costly, and many new business owners have little to spare in the way of advertising capital. Choosing the best way to advertise one's new business can cause no small amount of angst. Advertising dollars must be invested where they will produce the biggest impact. One economical but highly impactful advertising tool to invest in is business promotional gifts.
Business promotional gifts for new businesses don't have to be fancy, complicated or expensive. The very best "starter" promotional giveaways cost very little, just a few cents each. Handing out a simple promotional giveaway instead of a business card or flier gives your potential customers something tangible by which to remember your business. In fact, they're twice as likely to remember you later if you hand them a gift rather than a piece of paper.
New business owners should always keep a supply of promotional gifts on hand. After you've been in business for a couple of years you can start ordering more deluxe promotional giveaways. But for a brand new one, stock up on one or more of these three business promotional gifts:
1) Magnets: Go into any home and you'll likely find at least one promotional magneton the owner's refrigerator. Many homes have several. This is living proof that you can be assured your advertising magnet will not only make it all the way home with your clients, it will get used too. It will remain prominently displayed, reminding everyone of your business. The best thing about promotional magnets: a vast majority of them cost less than fifty cents per unit.
2) Key chains: Promotional key chainsare another practical business promotional gift. Promotional key chains almost always get clipped to a key and used for years. Like magnets, they are economical and affordable even for the new business with a modest advertising budget.
3) Mugs. Drinkware like mugs, travel cups and water bottles (the modern-day equivalent of the coffee mug) tend to get used regularly by the recipient. Every use is like another commercial for your business, products and services.
Hand out these starter promotional gifts at your grand opening. Drop one off at each business in your mall or shopping center. Include them with every purchase in your first month of opening. By doing so, you'll make everyone around you aware that you're new and you're ready to do business.
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