Stock Consumables and Commodity Dollar Store Items Away from the Entrance

Every dollar store needs to stock consumables and commodity items since customers will buy them in volume.  You need to plan where to stock these dollar store items carefully.  Your choice of location can have an effect on the overall sales of your store.  Keep reading to learn why.

As mentioned, consumables and commodity items like light bulbs, laundry detergent, and paper dollar products are needed by virtually everyone.  Since you know people will need to have them, you know they will be willing to go to the rear of your store to get them. 

On their way back there, customers will pass by many other dollar products.  The more items they pass, the higher the chance they spot something they would consider buying.  Needless to say, the more you get customers to buy during their shopping trip, the more profits you will make.

The arrangement of your dollar store items on the aisles should also be taken into account.  Items which are not really necessary should be placed on the ends of the aisles with essential items in the middle.  You want to encourage people to enter aisles to find what they need so they will walk by more products in the process.

Arrange the items on the shelves appropriately too.  People tend to focus on the products that are already at eye level.  You should place the dollar merchandise you want people to buy at eye height, with less expensive items placed on the bottom shelves.

Although you want customers to go to the back of your store, you want them to find what they are searching for with ease.  This means you will need to label these consumables and commodity dollar products with signs.

Whenever people come into your store to buy commodity dollar merchandise like socks, they may be interested in buying other products too like shirts and jeans.  Therefore, make sure you place complementary items near essential items.

Impulse items will also work to increase sales in your store.  Put impulse dollar products near the checkout so they can catch customer's eyes while they are waiting to pay for what they already have.  In addition to having impulse items near the checkout, you should also setup other areas throughout your store.

You already know you need to stock consumables and commodity dollar store items in your store.  Put them as far away from the entrance as possible so customers walk by other products on their way to get to them.