In the world of internet marketing, many are hesitant to venture into offline advertising due to the perceived high costs. However, there are numerous strategies to market offline without breaking the bank. This article will explore cost-effective methods for advertising, printing, and postage in the realm of mail order marketing.
The first step towards cost-effective offline advertising is setting up your own adsheet. Similar to how internet marketers utilize newsletters, mail order marketers have been leveraging adsheets for years. Even if the adsheet doesn't generate significant revenue from paid advertising, it offers substantial benefits.
Paid ads can offset the costs of printing your own ads. Many adsheet publishers are open to ad exchanges, which not only increases your ad's exposure for free but also reaches audiences you may not currently be targeting.
Another strategy I employ for free or low-cost advertising is using co-publishable publications. Most of these publications offer a 50% commission, meaning for every ad I sell, I can place another ad with my commission or add another co-publishable publication. This can be done indefinitely, opening up endless possibilities.
The primary method I use to save on printing is by partnering with co-op printers. Many mail order marketers are willing to print your ad for free if you agree to mail their circular on the back. This creates a win-win situation where the printer gets free mailing, and you get free printing.
There are several ways to save on postage. The simplest is to request a stamp or self-addressed envelope when sending free information. In mail order publications, readers are comfortable sending postage for offers they're interested in.
This approach also helps filter out curiosity seekers who respond to anything that's free. Another method to save on postage is to use postcards. A postcard costs 20 cents, while a first-class mailing costs 34 cents. This 14-cent difference can add up quickly when mailing to 1,000 or more prospects.
My preferred method of reducing postage costs is to use exchange mailers. Similar to an advertising exchange, you agree to mail 50 - 100 copies of their 8 x 11 circular or adsheet in exchange for them mailing yours. This increases circulation and exposure to audiences you may not otherwise reach. The only postage expense is sending your circulars for exchange.
With a bit of creativity, you can devise even more cost-saving methods. Imagine getting your circular printed for free by a co-op printer, mailed for free by an exchange mailer, and your own mailings paid for with the stamps from individuals who responded to your free ad placed as part of an exchange. It's no wonder why mail order marketing is such an appealing strategy.
Wishing you success in your mail order marketing endeavors!
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