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Taxi Business Tips: Know Who Your Customers AreAn article that explains why it is crucially important for taxi business owners to know as much as possible about their customers. An important step in promoting a
taxi business is finding out everything about the
best customers of your taxi service . Most taxi business owners have
no clue about who their customers are. When asked, a typical answer is
“everybody”. If I were to go deeper and ask who
are the best clients, if there are more one than the other, I’d hit the nerve.
However, if an analysis were to be performed, a pattern would have become
visible. Why is it important? Suppose an analysis would show that
30% of the customers, who turn out to be the best customers (because they are
bringing 60% of company profits), are married couples who use the taxi to go to
the airports. Having this information, the taxi business owner would need to
gather some more data. Remember, we are talking about the
taxi business and it means that for every passenger we have a phone number and
an address. Is there a pattern in the location of these 30% of the customers?
Do they live close to each other or are they spread evenly around the town? Can
any conclusions be made about their occupations, habits, interests, hobbies,
levels of income? What actions can be taken after all
the above questions get answered? Well, there are several important tweak you
can make as to how you should be marketing
your taxi business now. First, instead of spending 100% or the ad
dollars in general media, at least one third should go where one third of the
clients are coming from. Second, all the generic ads can get a tweak to address
this specific group of customers. Third, surveys can be conducted to try to
figure out and address the need of this specific group. For example, is there a
need for minivans? Do these customers have kids, would they like to have child
seats available on request? If the taxi company added a premium service that
offers unmarked luxury sedans, would these customers use such kind of a
service? Etc., etc, etc. At bare minimum Article Tags: Taxi Business Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORTom Terrence is an expert on taxi business marketing and operations, creator of the Taxi Business Profits Success System & Cab Millionaire Club and a coach to taxi business owners worldwide. Visit his website www.TaxiBusinessAdvice.com for more free articles and resources for taxi business owners and managers.
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