Having sleepless nights thinking about your upcoming marketing promotion or event? Here are the 5 simple steps that you need to take to ensure that your next marketing promotion is well planned and will get you the RESULTS that you wanted.
The 5 Minutes Marketing Promotion Plan by Radin Ikram
Having sleepless nights thinking about your upcoming marketing promotion or event?
Here are the 5 simple steps that you need to take to ensure that your next marketing promotion is well planned and will get you the RESULTS that you wanted.
1. WHO
First start by identifying WHO are your A-Grade Customer. They are also known as the The Awesome Customer. How do they behave? They are your advocates and they also do the selling for you by referring and recommending other people to you! In other words, they are your RAVING FANS! Of course, they make you more profit compared to the other types of customers and you never have to spend too much money on marketing to them. Another way of identifying your A-Grade customers is by looking at your top 20% customers who generates 80% of your sales. Once you have decided, then make them your target market for this campaign.
2. WHERE
After you have identified your target market, ask yourself…WHERE can you find them in the highest concentration? Remember…birds of the same feather, flock together. Do they stay in the same geographic area? Do they belong to the same association? Are they members of the same club? Do they subscribe to the same magazine? In other words, find something similar about your target market so that your task of marketing to them is highly leveraged.
3. WHAT
Now start thinking about WHAT can you OFFER this target market that will make them take the first step. The offer must be exciting to them. Stop making discounts as your offer. Instead, add value. Give them something EXTRA that you can offer, preferably FREE, for taking the first step. What is the first step? It might be to call you, or visit your website or to come to your store etc, etc. You must be CLEAR about the first step that your target market must take and the reward for them for making it.
4. WHY
Define clearly the benefits that your target market will receive when they buy from you. The reason WHY they should buy from you must be clear to them. Make sure you’re tuned in to their WII-FM, i.e. What’s In It For Me station. People make buying decisions because of emotion. So tune in to the emotional reasons of your prospects and they will respond.
5. HOW
Lastly, you can start thinking about the best was to reach out and communicate to your target market using the medium that will connect you to them. Go back to Step 2 (WHERE) and plan the most leveraged way of making sure your target market are COMMUNICATED and EDUCATED about you and your products.
Good luck in your next marketing campaign!
7 Habits of a Good Franchisee
I have worked with a lot of people who operates a franchise business and have seen my fair share of successes and failures over the years. Being a franchisee of 7 years myself, here are my Top 7 habits that good franchisees possess:
Not all customers are equal
Are all customers of equal value, to be cherished and loved, for fear that they will run off to our competitors? In my opinion, there are 4 categories of customers; A for Awesome, B for Basic, C for Cannot deal with and D for dead and depending on their category, they need to be treated differently.
Keeping Score of Your Business Performance
Why do I need to keep score in my business? While we are busy playing the game of business, marketing, selling and delivering products to our customers, it is also important that we keep track of the key performance and results that the business or organization generates. Keeping score helps to:
