The ABC's Of Display Rental Services

For many companies, both large and small, trade show exhibitions mean big business. However, both the time and the cost that go into putting together an attractive and attention-grabbing display can be prohibitive, keeping many business endeavors from taking full advantage of the benefits that exhibitions have to offer. In some cases, an ideal solution may lie in the form of a display rental, helping to keep both costs and set-up time at a minimum. In particular, companies who have a marketing plan that only involves exhibiting once or twice a year are likely to benefit from renting the necessary equipment and paying only to have custom-printed graphics or merchandise produced. This allows a business the opportunity to maximize their advertising budget, and perhaps afford to expand their appearances to include more than one trade show.

When choosing a display rental company, there are multiple things to keep in mind, including price, quality, convenience, and flexibility. The best services will offer clients a variety of rental options, as well as a long list of customizable services, allowing you to put together a professional and custom-designed trade show exhibit while staying within your budget and your timeframe. It is always preferable to choose a rental company that allows rental service packages, so that any additional services you may need in the process of designing and setting up your exhibit can be provided by working with a single company. Some services offer clients the opportunity to apply a portion of their rental fee to a future purchase of a similar exhibit, a great help to smaller businesses that count on trade show appearances for a significant part of their annual revenue. It is estimated that the cost of renting a display four to five times is equivalent to the cost of purchasing the materials outright, so consider programs that allow you to put a small part of the rental fee toward a purchase as a lease-to-own program. The rental fees may be higher, but it is likely to benefit you in the long run.

Flexibility is also a huge key in choosing to rent an exhibit. Smaller and newer operations are less likely to be able to accommodate the custom requests and alterations you may need to request, leaving you in the position to deal with materials that are not exactly what you wanted. While, a majority of the time, you are able to adapt and make the situation work, it is much easier if you choose to work with a company that is actually able to work with you, rather than simply renting you the most suitable materials they have in stock.