The Advantages of Using a Video on Your Squeeze Page - Why You Need to Get One For Your Business

Mar 4
12:08

2010

Sagi Venkata Ramana

Sagi Venkata Ramana

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If your efforts to build a massive opt in list were hitting a wall then you have to take a step back and figure out what is going wrong. I assume you are using squeeze pages but are still not able to convert as well as they are supposed to.

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With Video now ruling the roost on the Internet,The Advantages of Using a Video on Your Squeeze Page - Why You Need to Get One For Your Business  Articles any marketer who insist on using text in his tools is archaic. The same with Squeeze pages. In any given niche, there are so many of them, to even make one visitor sign up for your offer, you have to stand out.

This is where Video squeeze pages come in. With a video, a marketer can make a mark.
He can say more without boring the visitor. While a surfer does not want to read text, he is prepared to watch a one minute video because it takes less effort.

Videos are more explanatory than text. It is a better platform to explain a product efficiently. The marketer can use attractive visuals to explain how he understands the problem faced by the viewer and how his product is the solution. Such an effect can never be produced by text.

A video also catches the eye. When a visitor lands on your page, it is possible to make him stay with a video. You can have small thumbnails that displays scenes from the video when the cursor moves over them. Again such things are not possible with texts.

Since the element of suspense is very important for a marketer to make a sale, a video can create the effect in a better way. If a video abruptly stops and requests the visitor to sign up to watch the rest of it, the visitor would surely sign up as he is anxious to know more. Text can seldom replicate this.

A good page will have all the above characteristics only if it is made by a professional designer with experience. Since it requires an acute sense of visual appeal, coding skills and knowledge of graphics design, it would take years for someone without experience to do it. Templates are not the solution either as they are not unique and don't offer all the features.

Hence if you want value for money with the assurance of success, hire a video squeeze page designer today.