The Advertising Ease of Mouse Mats
ondering how to choose the best promotional item to most effectively market your business, it is a worthy consideration to think of computer mouse mats as the ideal gift.
If you are wMouse mats have many benefits over other give-aways that set them apart from some of the standards such as promotional pens, mugs or tee shirts.
How does a mouse mat compare with using a promotional pen to get the word out about your company, school or special event? Promotional pens a have long been the standard freebie for businesses to use to help develop a loyal client base and repeat business. The problem with pens is that they are easy to lose, misplace or disregard as valuable, usable objects. Let’s face it- pens are pretty easy come, easy go items. A mouse mat is a different story. People need mouse mats to help them function better and more comfortably at their computer. Mouse mats are more likely to become a fixed feature of someone’s workspace and not be “walked away” with as pens often are. The size of a mouse mat makes them stand out even further over pens. Can you imagine putting on a pen the amount of information about your school or company that is able to fit neatly and legibly onto a mouse mat? The mouse mat definitely has the advantage of having more advertising space available over the promotional pen!
How about comparing the promotional mouse mat and the mug/coffee cup? Once again, the mug has long been a standard give-away used by companies. They, like the computer mouse mat, have the ability to be lettered with the company logo or motto fairly easily. The mug, however, can display only a portion of the message at one time. It must be picked up and physically moved to read the contents entirely. The mouse mat message can be captured with a single glance. That is a much more effective advertising advantage in our ever-increasing fast paced world. Mugs are also breakable and some do not stand up to constant microwave use. The mouse mat has the potential to outlast them by a long shot since they are made of durable, cleanable materials which can stand the test of time.
When looking at the differences between using tee-shirts and mouse mats as your promotional item of choice, the mouse mat also comes out on top. Granted, tee-shirts provide a lot of advertising space- a front and a back side, but how often does a customer wear that shirt? Once, maybe twice a month? How often does a potential buyer see his/her mouse mat? Ten to twenty times per day? That really offers very little comparison between the two when wanting more marketing potential for your money.
More information about promotional items and promotional gifts can be found online by searching for the leading online suppliers of promotional products. You can tap into their wealth of experience to ensure that you have the perfect promotional gift or business gift to promote your business.
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ABOUT THE AUTHOR
Tina Rinaudo is one of the leading lights in the UK promotional gifts industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional mouse mats resource specialising in pens, mugs, mouse mats, umbrellas and much more. For more information visit YesGifts.