Free Articles, Free Web Content, Reprint Articles
Tuesday, November 13, 2018
 
Free Articles, Free Web Content, Reprint ArticlesRegisterAll CategoriesTop AuthorsSubmit Article (Article Submission)ContactSubscribe Free Articles, Free Web Content, Reprint Articles
 

The “better product” fallacy

Marketing people think that better product will win the day for them. Philip Kotler says, “Marketer too much concentrates on product”. Marketer concentrates more one ups that the customer experience as Nirmalya Kumar. Say, Author is describing how faulty this method is.

Another fallacy ingrained in the minds of most marketing managers is the belief that the better product will win the marketing battle.

Behind the thinking of many marketing managers is the thought that “truth will out. ”In other words, if you have the “facts” on your side, it’s only necessary to find a good advertising agency who can communicate those facts to the prospect and a good sales force that can close the sale. We call this approach “inside-out thinking”- that somehow the advertising agency or the sales force can take the truth, as the company knows it, and use this truth to clear up the misconceptions that reside inside the mind of the prospect.

Don’t be fooled. Misconceptions cannot easily be changed by an advertising or sales effort. What is truth? Inside every human being is a little black box. When a human being is exposed to your advertising or sales claim, that person looks inside the box and says “That’s right” or “That’s wrong.” The single most wasteful thing you can do in marketing today is to try to change a human mind. Once a mind is made up, it’s almost impossible to change.

What is truth? Truth is the perception that’s inside the mind of the prospect. It may not be your truthScience Articles, but it’s the only truth you can work with. You have to accept that truth and then deal with it.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of www.nuttymarketer.com

You may reach him at arvind@nuttymarketer.com.



Health
Business
Finance
Travel
Technology
Home Repair
Computers
Marketing
Autos
Family
Entertainment
Law
Education
Communication
Other
Sports
ECommerce
Home Business
Self Help
Internet
Partners


Page loaded in 0.088 seconds