As a Bigcommerce Seo Company that deals with clients from all around the world, we have noticed that many common mistakes keep popping up time and time again.
These oversights on your end largely happen due to certain misunderstandings that exist about the nature of SEO. And these can easily set back your BigCommerce site if not taken care of quickly.
The thing about SEO is that you need to understand BigCommerce before you dive into making modifications to your store. You need to make well-informed decisions and know what kind of impact these decisions will have on your search engine rankings. With that said, below are what we consider as the two big Don’ts of SEO.
Don’t Fall Into the Trap That SEO Will Take Care of Itself
There is a school of thought that says that SEO takes care of itself as long as you are creating original content that serves a purpose. This argument has its merits, but not giving SEO any attention at all is a big no-no. There is a reason that BigCommerce SEO companies like us exist, and that is because we provide results. If SEO was useless, we wouldn’t be able to do that.
Fact is SEO needs work and commitment. If you don’t do it, someone else who is will take your spot on the search rankings. If you don’t have time for it yourself, hire a BigCommerce SEO company like ours to help create original content that helps you rank.
Take your product descriptions for example. You could go ahead and copy the manufacturer’s description for all your products, but how would that make you different from any number of other websites out there dealing in your niche. You need long detailed descriptions so that a search engine considers you to be an authority on the subject. Granted that this can be a monumental task, especially if you are dealing with hundreds or thousands of products. But the pot of gold at the end of the rainbow is worth it.
Don’t Fall Into the Trap of Keyword Stuffing
Another big “don’t” is keyword stuffing. What many people don’t realize is that while keyword usage is an essential part of BigCommerce SEO, if you overdo it, search engines will identify it as spamming and penalize you. And keyword stuffing is not only confined to content. It could be your Metas, titles or even URLs.
A major problem with keyword stuffing is that you might be doing it unintentionally thinking you are doing some basic SEO. This makes it hard for you to see the problem and rectify it. The key is to use keywords organically. If anything sounds forced, it might seem like spam. Sometimes it takes an expert BigCommerce SEO company to identify the issue.
1 Digital Agency – the BigCommerce SEO Company of Your Dreams
When selecting a BigCommerce SEO company, you want to work with professionals who understand the ins and outs of SEO as well the need to create high-quality content. You don’t want someone who plans to take the easy way out (these never work), but is willing to put in the effort using SEO best practices to create quality that provides sustainable results in the long run. At 1 Digital Agency, we don’t believe in taking shortcuts. Give us a call on 888.982.8269 or contact us and give your BigCommerce store the SEO boost of a lifetime.