The Don of Tattoo Artistry

Don Ed Hardy is an American tattoo artist born in Iowa in 1945, and raised in Southern California. A pupil of Sailor Jerry, Hardy is recognized for incorporating Japanese tattoo aesthetic and technique into his work.

Ed Hardy is one of America's finest when it comes to tattoo artistry. Other than his mentor, Sailor Jerry, Ed Hardy became the most successful tattoo artist recognized for incorporating Japanese tattoo aesthetic and technique in his work. And through his work, Ed Hardy became globally recognized all over the world.

But other than his work, Ed Hardy is also known for publishing several books including Tattootime. It was in 1981 that he and his wife formed Hardy Marks Publications in which they begun publishing the five book series Tattootime.

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Other than Tattootime, Ed Hardy also published other publications including Modern Primitives (ReSearch Publications, San Francisco) and Body Art. Hardy Marks publications include catalogs of Hardy's work and that of Sailor Jerry Collins, as well as other alternative art subjects.

Today Hardy is retired from doing actual tattoos, but oversees and mentors the artists at his San Francisco studio, Tattoo City. Since the 1980s, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing, painting and designing clothing.

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In 2002 Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art and a licence agreement was signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

In 2004, Christian Audigier licensed the rights to produce the high-end Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard|Von Dutch.

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There are currently at least fourteen Ed Hardy stores, located in Waikiki, Dubai, Kuwait, Tel Aviv, Dallas, Miami, Los Angeles, Las Vegas, Tucson, Houston, Montreal, New York, Boston, Atlanta, Tokyo, Singapore, Berlin, Riga, three in Australia and two stores have recently been opened in India, one in New Delhi and the other in Mumbai.

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