Everyone's trying to make a buck - or two - on and off theInternet, these days. Yet, from the smallest home-basedenterprise to multi-million dollar dotcom empires,businesses are failing, too, like nev...
Everyone's trying to make a buck - or two - on and off the Internet, these days. Yet, from the smallest home-based enterprise to multi-million dollar dotcom empires, businesses are failing, too, like never before.
How can you make sure that YOUR business doesn't end up in the scrap-heap, after all your hard work? The majority of businesses - including network marketing opportunities - fail because of four problems:
1) People have never been taught how to manage their business or their personal finances.
Most people would never even consider submitting their resume for the Chief Executive Officer (CEO) position of a company, yet they hire themselves as the CEO of their own business without a second thought! At the same time, we hear those stories of folks who, with minimal business background, make a killing in their first year in business. How did it happen?
In a word, training. Training means learning anything and everything you can about doing business, about marketing, about customer service, about number-crunching. And there is training available - on and offline, much of it free or very inexpensive. Those who are open to learning, and take advantage of as many training opportunities as they can, stand a much greater chance of succeeding.
2) People cannot effectively sell, recruit or train.
Many people fail in all types of businesses because they cannot effectively sell their product or services, and they are not effective at training their team.
The most obvious solution to this problem is to make sure, in the first place, that you are selling a product that you know and understand, and that you absolutely believe in. Then it will sell itself, with much less effort from you! So give careful thought to the opportunities that present themselves to you - do you believe in the product or service YOURSELF, enough that all you'll really need to do is hone your presentation of the facts?
3) People cannot survive five or six months of negative cash flow.
It is a known fact that most businesses -- including network marketing plans - take many months to begin to pay off. This creates a great deal of difficulty for most people, who really can't afford to wait that long.
So take the blinders off, and be discriminating when you are looking at business opportunities. Don't be afraid to look past the 'hype' and take a deep look at the real numbers - how hard will you have to work, and for how long, before the paycheques are worth more than the paper they're written on? And speaking of paycheques ...
4) People are driven by MONEY, when they really need to be driven by a MISSION.
We can move mountains when motivated by a real passion for things more noble than money. The passion to help others, for example, produces the energy and creativity of greatness. We've heard the expression, and it has repeatedly proven true in business - 'do what you love.' The money WILL inevitably follow very closely behind.
Find out what YOUR passion is. What MISSION will drive you to the greatest heights in business? Don't settle for anything less, and you WILL reap the rewards that are sure to be the result!