To keep precious customers, satisfying them with your products and services is important. Setting up a customer satisfaction metrics methodology for your employees to adhere to is a must.
Methodologies make processes organized. By having a step-by-step procedure, business transactions are completed more efficiently and faster. However, methodologies should not only be limited to business transactions, they should also be present within the company itself. Meaning, methodologies set up inside the company improve your overall employee performance and will make things better for the company as well. For example, a customer satisfaction metrics methodology specifically built for employees helps in the growth of a business.It is easy producing the best products for customers. It is also easy to get the best and most qualified individuals to fill in positions in your company. However, the ability to keep customers happy and loyal to your products is another story. Competitors are everywhere. If your business is not careful, you can lose customers to these competitors. And since the only people who can do something about keeping customers are you and your employees, there is no one else to blame if customers leave.To prevent competitors from taking away your customers, you will need to be ahead of the race. If you are at a standstill in terms of product quality with competitors, you can look for other areas where you can be on top of your competitors. A very good area to exploit would be your overall employee performance in dealing customers. Are they making customers happy? Of course, an excellent product can certainly make customers happy, but it just may be the kind of happiness that will not last long. You can actually make them happy longer.Imagine yourself as a customer who bought a brand new cell phone. At first, being extremely impressed with the cell phone in terms of appearance, features, and capabilities is a sign that you are satisfied with what you bought. What would you feel if the new cell phone you bought breaks or malfunctions? Satisfaction would instantly be a thing of the past and worse, being the customer, you will be resentful towards the cell phone company for producing such a lousy phone. From this point on, the cell phone company’s decline will be swift, starting with you as an unhappy and dissatisfied customer.Reversing the roles, putting you this time at the shoes of the cell phone company, what would you do? The answer to that question is very simple. You can offer the customer extended service through warranties of your products. This act of putting warranties to goods is a component of the quality service you want for customers. And when we say service, it directly puts your employees up front. This is because they are the ones who will be interacting with your customers. They are also the ones who will be fixing products returned for repair.Warranties will not be able to cover other customer issues with your products. Do a little research; pass out surveys to your customers asking them how you can improve your service. Gather your results and build your customer satisfaction metrics methodology basing facts from your research. By doing so, you are directly addressing customer concerns; and in the long run you will be surprised you are way, way ahead of your competitors in the race.