The Role of Contact Centers in the Changing Business Environment

Sep 29
08:20

2011

Deborah Campbell

Deborah Campbell

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal";...

mediaimage
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

Call them what you will-call centers; interaction centers,The Role of Contact Centers in the Changing Business Environment          Articles service functions-contact centers are critical areas where customer's attitude and experience towards a firm are developed.  Staffed by professional agents and operated mainly by telephones, these centers are where most of the customer-to-firm interactions take place and where a high percentage of transactions finally occur. It should come as no surprise, then, that these contact centers become part of the core areas of any customer-focused enterprise.

 

Furthermore, because in order to build a strong base of loyal and profitable customers, firms must maintain an excellent point of contact, the key challenge is to select the right contact center, with the right experiences to manage wide array of critical customer interactions. So, the million dollar question is, “What defines an excellent contact center?"  What is the standard that a contact center must meet?  Now, let us unearth the anatomy of a first-rate contact center. 

 

Proactive - embraces change uses the power of newer technologies.

 

Being proactive means that contact centers must be kept at pace with changing times by being in control of their operational assets, employee capabilities and business objectives.  These companies offering customer services must realize the need for undergoing a constant improvement and embracing new technologies in order to create a competitive advantage.  The Internet is here to stay, and contact centers that wish to gain greater customer satisfaction should push toward web-enabled multi-channel interactions such as live chat support to provide exactly what customers want, and when they want it.

   

Goal-oriented - develops business strategies with clear goals

 

To develop excellent customer service, contact centers must first define their priorities and let that drives initiatives.  They need to spend more time in understanding customer needs before creating strategies and implementing new technologies.  On top of that, executives also need to recognize the need to use different interaction methods (live answering service, fax, email, etc) to serve different customers in different situations. 

 

Efficient - sharpens customer service skills

   

Contact centers should invest a lot in agent training to gain a better chance of success.  Why is this so?  Training is a significant area where a better customer experience is achieved, more empowered agent is developed and more profitable interaction for the contact center is created.   What works for individual works equally for contact centers?  By sharpening the skills of customer service representatives, organizations (regardless of their size) can achieve new level of business performance without compromising on the customer experience.                     

 

Contact centers, too, could become better at what they do by being proactive, goal-oriented and efficient. These qualities are simple and very powerful that could set any contact center on the path to success and growth.  On the other hand, firms that wish to hire contact centers for their business must consider these three qualities to get the kind of service they want to deliver to their customers.  Dependable call centers, offering different call center services including order taking and order processing, come in plenty today.  What one needs to do is contact them and sign contracts as soon as possible.

 

To know more about contact centers and inbound telemarketing services visit: http://www.callboxconnect.com